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5 Best Primers of 2025

Last Updated - 2025/10/04

1
Best Choice

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

NYX PROFESSIONAL MAKEUP

NYX Professional Makeup The Marshmellow Primer, Makeup Primer Base, Skin-Focused Primer for Smooth & Even Complexion, Marshmallow Root, 10-In-1 Skin Benefits Vegan Formula, 30 ml

NYX PROFESSIONAL MAKEUP

CA$23.96

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Main highlights
- The Marshmallow Effect: This vegan, non comedogenic and dermatologist tested super primer is infused with marshmallow root extract for an oh so soft smooth canvas with 10 make up extending benefits
- Smoothing Primer: This primer smoothes, softens, extends makeup wear for 16 hours, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh
- Face From Foundation To Finish: Complete your makeup look with our full line of NYX Professional Makeup face products to aid in color correction and coverage from blush, bronzer, foundations and contouring concealer to palettes and powders
- Discover NYX Professional Makeup: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
CA$23.96
2

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Maybelline

Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Glides Like Serum, Plumped Skin Look, Clear, 30 ml

Maybelline

CA$15.96

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Main highlights
- Vegan formula: no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.
- Meet Grippy Serum, the up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture that grips makeup for up to 24H. It’s formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip.
- Maybelline New York’s Grippy Serum is a water-based serum primer with a fresh sensorial feel that grips makeup for up to 24H. It’s Serum-To-Grip technology features liquid-to-stick polymers that glide on with ease, like a serum, and grip makeup for up to 24H.
- Maybelline NY’s Grippy Serum is formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip It’s Serum-To-Grip technology is designed to drip like a serum, glide with ease, and grip makeup for up to 24H.
- Drip, glide, grip with Grippy Serum primer. This makeup primer by Maybelline New York is ultra blendable with Serum-To-Grip technology, after 20S fresh serum texture transforms to grip makeup for up to 24H. Just drip, glide, grip!
CA$15.96
3
Best Value

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz , Pink

e.l.f.

CA$13.75

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Main highlights
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
- MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
CA$13.75
4

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small

e.l.f.

CA$9.97

More Details
Main highlights
- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
- PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
- PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.
- HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
- GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.
CA$9.97
5

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Maybelline

Maybelline New York Primer, Blurs and Smooths Pores, Up to 24H Wear, Controls Redness, Face Studio Master Prime, 1 Fluid Ounce

Maybelline

CA$11.58

More Details
Main highlights
- What's in the box: Maybelline New York Face Studio Master Prime Primer, Blur + Smooth, Volume: 1 Fluid Ounce
- Smooth, Poreless Finish: This primer delivers visible results, blurring imperfections, minimizing the appearance of pores, and providing a matte, even skin texture. Your makeup will glide on seamlessly, and your complexion will appear refined and radiant.
- Makeup-Perfecting Primer: Maybelline Face Studio Master Prime Primer is a makeup primer that prepares your skin for a flawless makeup application by creating a smooth canvas and extending the wear of your makeup.
- Easy Application: After moisturizing your skin, apply the primer evenly to your face before applying foundation or other makeup products. Its lightweight, non-greasy formula absorbs quickly, creating the ideal base for your makeup. Suitable for all skin types.
- Additional Benefits: Maybelline's Master Prime Primer is available in different formulations to address specific skincare concerns, such as color correction, hydration, or illumination. It's dermatologist-tested and can be worn alone for a naturally perfected look or under makeup for long-lasting, professional results.
CA$11.58

5 Best Primers of 2025

NYX Professional Makeup The Marshmellow Primer, Makeup Primer Base, Skin-Focused Primer for Smooth & Even Complexion, Marshmallow Root, 10-In-1 Skin Benefits Vegan Formula, 30 ml

Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Glides Like Serum, Plumped Skin Look, Clear, 30 ml

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz , Pink

e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small

Maybelline New York Primer, Blurs and Smooths Pores, Up to 24H Wear, Controls Redness, Face Studio Master Prime, 1 Fluid Ounce

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Maybelline New York Baby Skin Instant Pore Eraser Primer, 20 ml

e.l.f. Tone Adjusting Face Primer, Makeup Primer For Neutralizing Uneven Skin Tones & Redness, Grips Makeup To Last, Vegan & Cruelty-free, Small

e.l.f. Liquid Poreless Putty Primer, Lightweight Face Primer For Long-lasting Makeup Wear, Creates A Smooth Complexion, Vegan & Cruelty-free

e.l.f. Poreless Putty Primer, Minimizes Pores & Preps Skin, Creates a Flawless Base, For All Skin Types, 0.74 Oz (21g)

Rimmel London Stay Matte Primer, Ultra lightweight formula, Controls shine for up to 8 hours, non-heavy or greasy, Cruelty-Free

Wet n Wild 850 Photo focus face primer, 0.84 Fl Oz, Partners In Prime

e.l.f. Stay Cool Primer Stick, Hydrating Gel Primer Preps Skin For Makeup, Imparts A Cooling Feel, Infused With Aloe Water, Vegan & Cruelty-Free

Maybelline New York Poreless Jelly 24H Hydrating Blur Primer, Formulated with 2% Niacinamide for Hydration, Non-Greasy Weightless Feel, Extends Makeup Wear, Non-Comedogenic, Clear, 30ML

The Ordinary High-Spreadability Fluid Primer, 30 Milliliters

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